Running a digital marketing agency is not a simple task as it seems. There are a lot of challenges one has to face by building a marketing agency in its place. Complicated clients, manpower and deliverables transform the dream into the one way destination to personal development area. The area that needs the leveling of your mind set or falls flat in your business enterprises.
We are not mentioning here any notes or book; we will be providing here how you are operating your marketing agency, Let us discuss some important reasons that cause downfall of your agency:
Every business enterprise has an operating system, which means there are some algorithms, guidelines, and procedures to implement the operations. If you do not have well-defined operations emplaced in your agency, obviously your business will see a huge downfall. Every agency requires a set process, SOP’s, communication and alignment of goals and objectives.
One is Experiencing Work Overload Issue
When there is an alarming situation and there is work load chaos in the office, team members continually need to explain about their works, at that time higher sales also results in less profits.
You are facing Founder Burnouts
Under this, you are not required to spend your days in stress and feeling trapped in your agency. You are not the sole person responsible for everything, which happens inside your business ( from hire, to content, to lead generation). That’s the speed train to burnout and even bringing down a business that is one step away from being all you’d hoped.
Here are some steps to improve your agency performance:
1. Define Proper Scale
We segregate the agency’s growth into four broad parts:
1. Hypergrowth: Its due to funding
2. Rapid Growth: Very fast growth
3. Steady Growth: Ultimate growth goals for the bootstrapped company
4. Marginal Growth: Fine as long as the margins are fine.
Step 2: Map the Value Engines of Your Agency
The objective of this step is to perfectly visualize the way by which your agency creates its deliverable. There are 3 types of broad engines
· Growth engine (attract and convert new customers)
· Fulfillment engine (deliver the promised value)
· Innovation engine (create, update, and improve offerings)
Step 3: Create Functional SOPs (Your Employees Actually Use)
You only need to document what’s actually important. If you try to document everything, your employees and freelancers won’t look at them.
Step 4: Delegate Task to Every Team Member
If you will not assign the tasks to the team member, you will be the only incharge of keeping the accountability of the company's objective with you.
You will see that some of your employees are not part of this and that’s feasible. This is your support. They’re the people assisting those in charge of each value engines.
Step 5: Prepare a Scorecard to Be Aligned
Every consecutive week, you will look at your score cards to ensure that everything is on the track. Your scorecard is just a lucrative spreadsheet that tells you:
· Your North Star metrics
· Products
· Marketing
We’ve brought these agency experts into Techno Pearls- Topnotch Digital Marketing Agency in India to give you insider training, write playbooks and provide you with their toolkit so that you could learn from mistakes and grow your agency more efficiently.
Book Your Service Now @ hello@technopearls.com
