The foremost reality in the retail business is when customers view your product on the store shelf. In the digital world, the customer checks the ecommerce page or sales page of the company. The main reason behind this Zero Moment of Truth arrives when people move backward from this situation. When any consumer arrives at your ecommerce page or sales page and intentionally checks your homepage-they just arrive in Zero Moment of Truth. They have been enthused backward for doing research on your business enterprises to purchase your products. One can reduce their burden, by employing a trusted digital marketing agency in the country. After moving to the home page, they need to decide if it is worth moving back to your product page or sales page.
Someone has rightly explained that, “A great homepage would not close the sale, but it could absolutely lose you sale.” If visitors see something irrelevant or inconsistent on your home page, they’ll move away from your page. That is the reason a high converting page matters a lot. On the basis of Zero Moment of Truth, your home page has 3 basic roles:
· Establishment of truth
· Clarify the benefit
· Point the way
You will be able to fulfill these basic roles by knowing the fact of what kind of home page you require. Broadly classifying, there are three kind of home pages:
Similar to your clothing line, there is no onesize fits to all the website homepage templates. So create your home page, which fits in your business by narrowing its down 3 basic categories.
#1: Transactional Homepages
In this type of transactional homepage, there’s all CTA deliberate to the prompt action. As the name signifies, you look for the transactions to be made even if you have signing for the free trial. Your homepage is most probably a transactional homepage, but we will represent the other options just in case.
#2: Categorical Homepages
Categorical home page identifies the user on the basis of the customer behavior. These types of home pages are per perfect for the businesses and marketplaces, which serve the distinctive avatars. In the categorical homepage, you need to ask the customer to explain to you which of the customer avatar they are. For instance, Uber caters to the riders and drivers through the single platform.
#3: Consumption Homepages
The main motive of consumption home page is to enhance the on page time and visitor’s readership. In general, you should think of media companies, which have a high consumption homepage. These type of homepages do not have CTA (call to action) and they are not even considered as the high converting pages. Do remember the day, where having your blog was all the rage.
For the most part, you can focus on transactional homepages. Even if you serve two different customer avatars, your Categorical Homepage is going to act as a homepage to 2 Transactional Homepages (one for each of your customer avatars).
Now, we will discuss drafting the core message of your homepage.
Frame the Core Message of Your Home Page
One should grab his/her medication cushion and get some incense, play your favorite play list and meditate on the core message of your business. Well, maybe you could make use of this time to focus on your life’s purposes. As Wayne Oates one gracefully shares, “everything you require, you already have.” We have no idea he is aware much about the homepages when he/she is sharing such illumination with the world.
It is so true that you need to create a high converting home page just like you have everything to reach your goals.
If you really want to do something different, go online and promote your business. Do keep one thing in mind that high converting home page are not created in a few hours. You can also opt for leading Digital Marketing Services by highly professionals at affordable prices.
